MG Cosmetics Project Factory
We research and develop ideas, and turn them into concrete projects: brands, products, content and launches that reach the market.
What it is
MG Cosmetics Project Factory is a brand, product, category and project development studio focused solely on the cosmetics sector. By reading the market, the consumer, the category and trends, it finds the opportunity and turns the idea from strategy into a concrete concept and a project that can go to market.
Unlike a classic agency it does not only execute, and unlike a classic consultancy it does not only advise: our product is the project itself.
What we do
To produce cosmetics projects that are concrete, executable and commercially viable.
We build the brand’s strategic world and identity.
We turn an idea into a holistic product concept.
We read and reveal tomorrow’s areas of opportunity.
We develop fully worked private-label projects without waiting for a brief.
We identify growth areas through segment, portfolio, price and shelf.
We make the project visible and ready to evaluate.
We take the project to real market touchpoints.
We build the brand’s integrated communication system.
We turn global insight into local, commercial opportunity.
We pass the experience on to companies and their teams.
We make the brand not just visible online but ready to sell. From Shopify store setup to the product catalogue, TR/EN content, payment and shipping infrastructure and SEO; from marketplace integrations to analytics, automation and go-live, we build the brand’s end-to-end e-commerce system.
Technical implementation supported by a senior Shopify engineer based in the U.S.
The Factory Line™
Project Factory’s working system has five stages.
We read the market, the consumer, the category and the world.
The market. The consumer. The category.
We find the gap, the need and the opportunity.
The gap. The opportunity. The insight.
We build the strategy, the brand and the concept.
The brand. The concept. The system.
We make the product and its touchpoints tangible.
The product. The experience. The materials.
We take the project to the shelf, the market and the consumer.
To market. To shelf. To the consumer.
Project Engine
Need→Research→Insight→Concept→Product→Brand→Market→Finished project
We turn a need into research, research into insight, insight into a concept, the concept into a product, the product into a brand and the brand into a market. Sometimes we take on the whole process, sometimes only the part that is needed.
Not every project starts in the same place. But they all move through one system.
Project Definition
Before a bottle is designed, a formula developed, a logo drawn or a campaign prepared, there are questions to answer:
This is exactly where Project Factory starts.
First we define the right project. Then we build the system that brings it to life.
Production lines
Each line produces one part of the project. In a project they can all run together, or only the line that is needed is switched on.
Brand
From name to positioning, from target audience to visual world: we build the brand’s DNA first.
We don’t leave the brand on paper. We turn strategy into real brand experiences that people can see, live and remember.
From a name to a brand.
Product Factory
We build the complete product concept by working on category, format, ingredients, texture, scent, packaging, claims and price together.
We don’t write the formula; we define which product should be developed and the strategic direction of the formulation.
A good idea also has to work commercially. We design the product not only for the consumer, but together with its price, cost, channel, margin and shelf reality.
From idea to product.
Packaging
We shape form, material, colour, texture, pump, cap and graphic world as the physical expression of the product strategy.
From form to material, from user experience to manufacturability: we make packaging not just look good, but actually work.
Strategy takes physical form.
Scent
We read trends, the category, the target audience and the product identity to set the right scent direction, and make the fragrance a clear part of the formulation.
Private Label Factory
We identify private-label opportunities by reading the retailer’s customers, shelf, price architecture and category needs.
From product idea to packaging, from price world to mock-up and presentation, we make the project tangible, so we meet the buying team not with just an idea but with a worked-out product project.
No brief→Gap→Opportunity→Shelf-ready concept
We don’t wait for a brief. We come with a project.
Trend & category
We don’t treat everything new as a trend; by reading the market, the consumer and the category we find the real signal and the opportunity.
From the global market to Türkiye, from the consumer to innovation, from shelf to design, we read the category as a whole and reveal its opportunities.
We look at the category, not just the product. We read it together with segment, portfolio, price, competition and shelf dynamics to reveal real growth areas.
Find the signal. See the opportunity.
Launch & brand experience
From launch to campaign, from channel to consumer contact, we manage every part that goes to market in one system.
A brand becomes a space. We carry the brand identity to physical touchpoints, from PR boxes to POP, from events to trade fairs.
Brand content & digital
We build what the brand will say, how it will look and how it stays consistent across every touchpoint, in one communication system.
Being visible online is not enough; you need to build a world. From communication strategy to social media creative, from corporate identity to the online store, we build the brand’s digital touchpoints under one identity.
Knowledge Factory
We turn knowledge and hands-on experience gained in the cosmetics sector into training and workshop programmes tailored to companies, their teams and managers.
How we work
We turn the path from research to idea, from idea to product and from product to brand into concrete outputs.
Research→Develop the idea→Build the product→Make it tangible
We read the retail chain and the category, find the gap, and meet the buying team with a project whose product, packaging, price and positioning are ready.
Sometimes we take on the whole process, sometimes only the part that is needed.
To produce cosmetics projects that are concrete, executable and commercially viable.
From the brochure
Selected pages from the MG Cosmetics Project Factory brochure (in Turkish).
About
Behind Project Factory are more than 20 years of experience in cosmetics marketing, brand management, category management and product development.
Experience developing 2,000+ SKUs, work in Türkiye and international markets, a range of cosmetics and personal care categories, around 50 launches, projects with global fragrance houses and international training experience in scent form the knowledge base of this factory.
But we don’t hang this experience on the wall as credentials. We turn it into the raw material of new projects.
20+ years. One sector: cosmetics.
Areas of experience
Favikon · LinkedIn Türkiye
Murat Gülmez’s position in Favikon’s LinkedIn Türkiye ranking, as shown in the Favikon visuals:
LinkedIn Türkiye · Cosmetics sector
Branding & Brand Marketing · Marketing & Sales
#2
in Türkiye’s cosmetics sector
Top 6%
within the sector
#2 among content creators in the cosmetics sector in Favikon’s LinkedIn Türkiye ranking.
LinkedIn Türkiye · All sectors
Branding & Brand Marketing · Marketing & Sales
#15
in Türkiye (November 2026)
Top 27%
within all sectors (November 2026)
In the Branding & Brand Marketing category across all sectors.
Change: August 2026 → November 2026 (all sectors)
| August 2026 | November 2026 | |
|---|---|---|
| Rank (Türkiye) | #16 | #15 |
| Percentile | Top 30% | Top 27% |
| Favikon score | 4,193 | 4,670 |
| Tier | 8 | 7 |
| Creator status | Emerging Creator | Buzzing Creator |
Source: Favikon, LinkedIn Türkiye ranking. Figures are reproduced as shown in the Favikon visuals.
Contact
A new brand, a new product, a private-label opportunity or a category question: tell us briefly about your project and let’s define the right one together.
